The day following Thanksgiving Thursday has long been called “Black Friday” because this is the day retailers offer their products at discounted prices in order to kick off the holiday shopping season. With the growth of the internet over the past few decades, another shopping holiday has taken off which takes place on the Monday following Black Friday and has been given the name “Cyber Monday”.
In order to help small businesses make it through the holiday season, most consumers now also observe what is known as “Small Business Saturday”. This economy boosting holiday falls each year on the Saturday between Black Friday and Cyber Monday and this year it falls on November 28th, 2015. Are you a small business owner? If so, you should be getting yourself a piece of that pie!
Here are 5 ways you can prepare your own small business for “Small Business Saturday”.
1. Begin Preparations Early
Waiting to prepare for Small Business Saturday is likely one of the worse thing you can do as a small business owner. If you wait until the very last minute to begin preparing, you might not have enough time to get everything done. In fact, the earlier you start planning, the better. This is because you will then have plenty of time to perform adequate research, prepare your staff and order marketing materials.
2. Fine Tune Your Website
It’s no surprise that most computer savvy consumers head online to get their holiday shopping done in order to avoid those long lines. This is why you definitely need to make sure that your website is optimally performing. Have your web master conduct a performance test on your store and your payment processor in order to ensure that everything is working the way it should be. Keep in mind that many online shoppers browse and purchase on their mobile devices, so it’s important to make sure that your website is also mobile responsive.
3. Invest In Online Advertising
Since a great deal of consumers do their shopping online, you’ll want to start marketing your store as soon as possible. If you use AdWords, you can update or modify your keywords in order to include ones that are applicable to the season and/or your current specials.
4. Launch Special Discount Offers
Nearly all businesses offer some sort of special offer or discount for those who shop with them on Small Business Saturday. Make sure you prepare your store to compete with all of the others by launching your own special limited time offer or discount. Whether it’s a slight discount, a free item with purchase or some other type of extra reward, you’ll want to provide customers with some type of incentive to shop at your store.
5. Use Hashtags
Besides focusing your attention and resources on online marketing during the holiday season, you should also be promoting your business on social media. When posting updates about your Small Business Saturday promotions, make sure you are using appropriate hashtags such as #SmallBizSat, #ShopSmall, #SmallBiz and #ShopLocal.
Tweet us @cebodt to share how you are planning to promote your business this coming holidays.
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